Francine Grimaldi Rienstra | Executive Director
Francine Grimaldi Rienstra celebrates over forty years of business and communication experience. She is a University of Arizona graduate and has worked in radio, television, and marketing in both for-profit and the non-profit industries. Ms. Rienstra has founded, developed, and sold two businesses and is currently the Founder of Via de Dios, a 501(c)(3) Arizona non-profit organization dedicated to establishing a Christian Center for Education, Consolidating Organizations, Renewing the Spirit, and Unity.
Between 1984 and 1994, Ms. Rienstra’s tenacity paid off after a ten-year competitive battle with over 40 opponents for one new FM radio license allocated to Tucson by the Federal Communications Commission. The company was successful through the lengthy process to emerge the winner of the radio license for 104.1fm. In 1994, she signed-on and launched 104.1fm and within a year she oversaw the growth of the radio station to become the number one rated station in its target audience.
Anticipating the future of independently owned radio stations having to compete with corporate giants in that era, Francine sold the station to Roy P. Disney.
Over her career she has also launched the sales department for KJZZ 580am, and managed local marketing efforts for the launch of WB 58 TV now the CW.
As the Media & Arts Domain Director of 4Tucson, a Christian non-profit organization, Ms. Rienstra created several teams to help unify creative Christians. After three years, she was asked to take the Marketing Director position where she created and developed the department. Francine’s husband of forty years grew seriously ill and she opted to retire to take care of him until his death in 2016.
During her work at 4Tucson, Francine became acutely aware of the divisions between Christian churches and people. Her desire is to unify Christians through offering a central location in Tucson where Christians can break down barriers through collaboration, continuing education, prayer, and participation in events together.
Ms. Rienstra formed a group and began to actively pursue locating a property. She filed and was accepted for an Arizona 501(c)(3) non-profit status in June 2017. The new organization, Via de Dios (Way of God), continues to seek an appropriate property and is actively securing funding. In the meantime, Via de Dios has launched at 3501 N Mountain Ave with various Classes, and is providing meeting and training space for Christian organizations and non-profits.
Ms. Rienstra has been distinguished with a National Star Award given by American Women Radio & Television.
Francine is a member of Desert Hope Lutheran Church, serves on the Prayer Team, is a member of the Contemplative Prayer Group at St. Francis De Sales Catholic Church, and has attended the Contemplative Group at the Benedictine Monastery for several years. She delights in her family of two adult children, their spouses and five grandchildren. “I am very blessed”.
“My greatest joy is to follow God’s call while serving and honoring Him daily.”